North Jersey Chamber of Commerce: Case Study
North Jersey Chamber of Commerce
The North Jersey Chamber of Commerce is one of the largest in the state, boasting a membership of over 540 business professionals. Keeping that many members up-to-date on the latest news and events is no easy task. The Chamber was relying on an outdated website that was difficult to update and not mobile-friendly. Their website was failing to serve the members and help this nonprofit grow.
After speaking with the Chamber President and several members, we understood their frustrations with the old website. Our proposal included solutions to overcome these obstacles and a few suggestions to make the site a valuable asset.
We created a custom website design that looks and works great on desktop and mobile devices. To attract new members, we facilitated a rewrite of their messaging that explained the many benefits of Chamber membership. Addressing a frequent complaint from members, we put the popular events list front and center on the home page with an easy online registration.
Designable Web also provided a seamless integration of the popular industry software, ChamberMaster. Most importantly, we built a customized WordPress administration that makes updating and editing the website simple and painless.
Working with Bill Lyons of Designable Web to create our new website was a seamless experience. He took all of my ideas and overall concept, added in his creativity and vision, and turned it all to a masterpiece of a website.
Our new site truly captures the essence of who we are as an organization – modern, fun, and forward-thinking. It is a website that has already paid dividends because 11 businesses joined our organization within the first month of launching, simply because they came across our site and were blown away by the overall look and functionality. Those businesses shared with me that they saw other chamber websites and none impressed them more than ours and that is why they joined. They loved the clean look and the fact that all the information they needed was right there without having to dig for it. They also loved the simple and secure online application process. Our new site has even helped with retention because it gives our members a quick process to renew their membership in under a minute!
In addition to look and functionality, I knew it was equally as important to have a website that was easy to manage on the backend because time is money and time is not something I have a lot of being a one-man show. Bill created a very simple to use, yet detailed backend system, that allows me to manage the entire site with ease. Tasks that sometimes took hours with my old site, now takes seconds and I can make content updates instantly. All that time I used to spend on tedious website upkeep with my old site is now being used to create new programs, visit members, and participate in community functions.
Overall, Bill has created a website that exceeded all my expectations and will play a vital role in helping our organization prosper. I highly recommend using Bill’s talent to create your dream website. It would be the best investment to ensure long-term success for your business.
President, North Jersey Chamber
- Custom WordPress theme development
- ChamberMaster software integration
- Ecommerce integration
- Custom administration menu
- AdRotate advertising setup
- Mobile-friendly/responsive website design
How can we help your business grow?
Let’s talk about what a website can do for you.