A modern website is much more than just an online brochure. In addition to attracting new visitors and prospects, an effective website provides content that is informative or entertaining, building trust and strengthening brand. It engages the user with interactive features, social connectivity, and powerful marketing messages.
A professional website can generate sales leads and turn a prospect into a customer, accepting payment, sending follow-up emails and generating paperwork and sales reports automatically. Finally, it provides a satisfying experience for users whether they are viewing the site on a desktop, laptop, tablet or mobile device.
A website can:
1. Find new customers.
With 58% of US adults using the Web to research products and services before they buy, your business cannot afford to have a weak Internet presence. Your Website puts your business in front of thousands of potential new customers right when they need you.
2. Generate sales leads.
Your Website may be the first point of contact for many new customers. By providing communication options like phone numbers, email and online response forms, your Website can deliver warm leads straight to your salespeople.
3. Establish brand awareness and confidence.
A quality Website lets prospects know that your business is reliable and dedicated to their needs. Providing information and customer service options makes customers feel more confident about choosing your business.
4. Collect information about your customers, and get permission to contact them.
Visitors to your Website can opt-in to receive promotional offers through direct mail or email, making it a valuable tool for all of your marketing efforts.
5. Inform your customers about new products or promotions.
With more businesses and consumers researching their purchases online, every Website needs up-to-date information about products and services to compete effectively. Frequently updated promotions and special offers keeps customers informed and gives them a reason to visit your Website often.
6. Sell products, process payments and generate invoices.
A modern Ecommerce Website is like a storefront that is always open. Even while you sleep, your Ecommerce Website can receive online orders, process payments and generate invoices. This can be a great time-saver for your staff as well as your customers.
7. Help track results from print, Web and TV advertising.
Providing a unique, trackable website address in your offline marketing pieces can help you to measure response rates and interest in your offer. Visits to Website pages are easy to track, and the information can help to improve your marketing message and offer.
8. Accept customer feedback.
Communicating with customers and getting their opinion of your service is critical to maintaining customer satisfaction. An online feedback form or discussion board makes it easy to keep in touch with what your customers think of you. This can be a vital tool for your business.
9. Expedite paperwork.
Paperwork can be an unpleasant hassle for your employees and your customers. Make it easy on both of them: provide documents on your Website so they can be printed and completed in advance. Now, the completed forms can be submitted online or brought into your office ready for processing, saving time and frustration for everyone.
10. Generate Publicity.
Regular updates, such as blog posts like this one, can create conversations about your business and encourage people to share your website with friends and social media followers.
But this is just the tip of the iceberg: websites provide the versatility to create features specifically targeted at your industry. An experienced online marketer can translate your business goals into marketing messages, interactive features, and targeted content that will engage your customers.