Web Design and Online Marketing Services for Business
The ultimate goal of a website is to help your business grow, and that means producing leads, sales and new clients. Making this happen requires technical ability, excellent writing skills, and an understanding of how and why people buy things.
An effective website uses graphic design and copywriting to communicate, marketing to attract visitors, and salesmanship to turn visitors into customers.
Profitable websites do three things:
Working with Designable Web to create our new website was a seamless experience. It has already paid dividends because 11 businesses joined our organization within the first month of launching, simply because they came across our site and were blown away.
Brian Tangora, President, North Jersey Chamber of Commerce
Our company works with many web designers and we are very happy with Bill’s service. He delivers what he promises, on time, for all of our web design and development projects. Bill is reliable, and he has a good mix of design and technical skills.
Andrei Levytsky, CEO, aLevTech Consulting
Bill has been a great strategic partner for a variety of web development projects. He is responsive, proficient, and friendly. He sees projects through despite unforeseen hiccups, is honest about what can be done, always has a pleasant attitude, and doesn’t sensationalize issues.
Keith Smerak, Element Six Creative Group
Bill is a resourceful and talented website developer who has worked with me on a variety of projects from entire sites to minor updates. In this business, reliability, along with talent, is key. Bill has always been responsive when working virtually with me and I appreciate his work.
Gene Sower, President, Samson Media, LLC
Here’s How Your Website Can be Profitable
Attracting a Steady Stream of Potential Clients
Search Engine Optimization (SEO)
SEO can place your website in a visible position on Google when someone searches for products or services that your business offers. Search engine optimization is an ongoing process that takes time to produce results, but this investment can provide a steady flow of fresh prospects for your business.
With pay-per-click advertising, you’ll trade dollars for visitors. It’s a great way to generate traffic to your website very quickly, and a well-designed website can turn these visitors into paying customers.
Communicating the Value of Your Offering
Professional Website Design
The design of your website has a direct effect on how visitors perceive your company, and effective design enhances your message. Great design uses images, colors and layout to reinforce marketing messages and guide the reader through the site.
Your website must create an emotional connection with the reader, letting them know that you understand what they want and can give it to them. Once the reader has been persuaded to make a purchase, your website must explain exactly how to do it, and ask for the sale with a strong call-to-action.
Making the Sale
Even the most powerful marketing messages cannot convince a prospect that is not ready to buy. A lead magnet encourages them to take a smaller step that increases trust in your business. An informative whitepaper or free ebook will establish your business as a subject authority and put them on the path to becoming a paying client.
Dollar-for-dollar, email marketing provides a return-on-investment that few other marketing channels can match. It’s a great way to begin the sales process, and a perfect way to inform your existing clients about special offers and new products.
A sales funnel is a process that takes a visitor through a series of steps designed to turn them into a customer. A blog post leads to requesting a free resource. After consuming the free product, the prospect is directed to a landing page. Days later, an email arrives with special pricing, linked to a sales page. A successful funnel will turn one to three percent of these prospects into clients.
What to Expect When You Work with Designable Web
An outline of our process and philosophy.