Does your website deliver leads and clients for your business?
If hundreds or even thousands of potential clients are visiting your website each month, you should receive at least a few phone calls or emails that turn into business. If you are receiving visitors, but none are becoming clients, then your website is failing in its purpose: to help your business grow.
Successful Business Websites Focus on The Client's Needs
Prospects turn into clients when your website persuades them that you understand what they need and that your business can deliver the solution. That means you need to understand why clients are searching for your product or service, and what outcome they are seeking when purchasing it.
That means "selling the outcome" and explaining the positive results that your clients get when they work with or buy from you. With effective marketing copy and clear calls to action, your website can product high-quality warm leads for your sales team.
What is Conversion Optimization?
"Conversion optimization" is a sales strategy for websites that uses time-tested marketing tactics to increase the number of service leads or product sales delivered by a website. It includes:
Writing effective marketing copy that explains the benefits of your product or service
Creating content that will attract & interest your best customers
Website design that enhances & compliments marketing messages
Strong focus on the needs and desires of the website visitor (the prospect)
Clear, easy-to-follow calls-to-action to let visitors know how to get started
Conversion Optimization Strategies
Conversion optimization can include changes to a website's content, design and navigation menu. The goal is to guide the visitor through a sales pitch that provides answers to all of the client's questions and objections, make them feel confident about choosing your business, and make them feel informed enough to make a decision.
I can help your website get leads and sales using conversion optimization strategies like these:
Lead Magnets Help Identify Interested Prospects
"Lead magnets" are free resources or information that you make available for potential customers to download from your website in exchange for a phone number or email address.
They inform prospects about the services you provide, making them feel confident about their purchase and establishing your business as an authority on the subject. They also provide a valuable indicator of interest and clues to where the prospect is in their buying process.
Download Your Free Guide to Lead-Magnet Ideas Here
If you're ready to try using lead-magnets on your website, I invite you to download this FREE chart with dozens of ideas for content that you can create and share with website visitors.
Please complete the form to receive your FREE PDF.